Event Details
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fileTitle Directions 2013: Santa Clara, CA
Unlocking Value from the 3rd Platform: New Buyers, Offerings, and Competitors
Conference

Mar 05, 2013
Santa Clara, CA United States
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Event Proceedings


Proceedings from this event are available for download for registered attendees. Click here  to select from the list of available proceedings for this event.


Event Details

 

IDC's annual Directions conference is recognized as the industry's premier event that delivers an informative and actionable overview of the issues shaping the information technology, telecommunications, and consumer technology markets. Directions features forecasts, insights, and usable guidance from IDC and IDC Insights analysts, as well as numerous opportunities to connect directly with our analysts for face-to-face discussions on your most pressing issues.

Directions 2013 - Unlocking Value from the 3rd Platform: New Buyers, Offerings, and Competitors

As the ICT industry continues its shift to the 3rd Platform, challenges, competition and opportunities abound. This new technology platform, leading growth and innovation in both traditional and nascent market segments, is built on mobile devices and apps, cloud services, mobile broadband networks, big data analytics and social technologies. By 2020, when the ICT industry generates $5 trillion in spending, 40% of the industry's revenues, and - incredibly - 90% of its growth will be driven by 3rd Platform technologies that, today, represent just 22% of ICT spending.

Join IDC's leading analysts at Directions 2013 as they address 3rd Platform technologies, the high-value mash-ups of those technologies into "3rd Platform solutions," and other shifting market trends, as well as highlight the innovators that are wisely catching on to the 3rd Platform story to advance their competitive edge.

REGISTRATION RATES

Early Bird Rate: (Deadline is January 31, 2013)

$495

Standard Rate:

$895

 

Event Benefits

 

This year's attendees will benefit from the following:

  • Market intelligence and actionable guidance to help optimize growth opportunities
  • Conversations with IDC and IDC Insights analysts during one-to-one meetings, product demos, breaks, and lunch roundtable discussions
  • Predictions surrounding the best-positioned vendors, products, technologies, and strategies
  • Numerous breakout sessions, breakfast discussions, and lunch roundtables covering key topic areas, allowing you to customize the day's agenda for your specific needs
  • The opportunity to meet and compare notes with your colleagues and potential business partners throughout the industry
  • Post-event, online access to Directions presentations, including audio and visuals
 

Who Should Attend

 

Directions is attended by executives from ICT companies who are responsible for:

  • Executive Management
  • Marketing/Sales
  • eBusiness/Internet/Intranet
  • Product Management
  • Distribution Channels
  • Market Research
  • Business Development
  • Strategic Planning
  • Information Technology Management
  • Operations
  • Competitive Analysis
 
 
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