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Web Conferences

fileTitle

The IT Buyer Speaks: What Do Buyers Think About Your Sales and Marketing Teams and Techniques?
Web Conference

Sep 13, 2012
Framingham, MA United States

Event Details

The IT Buyer Speaks: What Do Buyers Think About Your Sales and Marketing Teams and Techniques?

This IDC Web conference will explore the buyers' experience with your marketing and sales efforts. What do buyers think about your marketing campaigns? Are they satisfied with your sales representation?

Today's "New Buyer" is smarter and more demanding than ever before, putting new challenges on the vendor to produce marketing and selling excellence. The insights provided in this Web conference are from IDC's latest "Buyer Experience" Survey, which was conducted with 300+ IT buyers. Essential Guidance for improvements will be provided by Rich Vancil, Group VP, of IDC's Executive Advisory Strategies Group.

Session Speakers:

Rich Vancil, Group Vice President, Executive Advisory Strategies

Audio replays of this Web conference are available to all registered participants starting the day after the event.

If you have questions about how to participate in this Web conference, please contact telebriefings@idc.com.

Agenda

	12:00 PM - 1:00 PM	The IT Buyer Speaks: What Do Buyers Think About Your Sales and Marketing Teams and Techniques?
	12:00 PM - 12:02 PM	Topic and Speaker Introductions
		IDC Web Conference Moderator
	12:02 PM - 12:45 PM	The IT Buyer Speaks: What Do Buyers Think About Your Sales and Marketing Teams and Techniques?
			Richard Vancil Group Vice President, Executive Advisory Strategies, IDC
	12:45 PM - 12:58 PM	Participant Q&A
	12:58 PM - 1:00 PM	Conclusions/Wrap-up
		IDC Web Conference Moderator

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