Best Practices in Channel Marketing: How to Gain Channel Capacity in an Era of Transformation and Convergence

12:00 p.m. - 1:00 p.m., U.S. Eastern Time

To register for this event, please click here.

The high tech channel is experiencing a fundamental transformation due to the impact of social, mobile, cloud, and big data. The steps high tech manufacturers take now will determine whether they gain or lose channel capacity over the next three years.

In this IDC Web conference, Gerry Murray of IDC's CMO Advisory program and Holly Muscolino of IDC's Hardcopy Peripherals team, will discuss IDC's latest research on management of large-scale high-tech channels, with a focus on best practices in channel marketing. Learn how to optimize your channel marketing investments to increase channel partner satisfaction and drive market share.

Attendees will receive a complimentary copy of the IDC report, Best Practices in Channel Marketing, published in April 2012.

Session Speakers:

• Holly Muscolino, Research Director, Hardcopy Peripherals: Software and Services
• Gerry Murray, Research Manager, CMO Advisory Service

Audio replays of this Web conference are available to all registered participants starting the day after the event.

If you have questions about how to participate in this web conference, please contact telebriefings@idc.com