IDC's Mobile Consumer Application Platforms service analyzes the role of mobile applications (apps) in the distribution of content and services and the companies that control distribution channels. The program produces IDC's global app forecast, which covers app download volumes and direct (non-advertising) revenue on a by-country and by-channel basis, and aggregate breakouts for the Apple App Store and Google Play. The program also produces IDC's wearable app forecast separately. Forecast data is augmented by the Platform Landmark report series, covering major conferences, events, and announcements by leading application platform providers including Amazon, Apple, Facebook, Google, and Microsoft. Additional research covers how apps and services will be architected as a function of evolving technologies, business models, and control exercised at the OS, network, and API layers. This service also publishes on our annual developer survey, which measures app developer perceptions, priorities, preferences, and practices related to tools, monetization strategies, development methods, existing and emerging markets, ecosystems, and device targets, and next-gen app opportunities like augmented reality, interactive retail, and the connected home.
- Global mobile app economy (download the revenue forecast plus key performance indicators for the Apple App Store and Google Play)
- Mobile app developer attitudes and practices
- Performance metrics, evolution, and competitive outlook for mobile app storefronts and distribution channels
- The evolution and role of social networking, audience aggregation, location and contextual data, new endpoint categories (e.g., wearables, AR/VR), and associated network effect–based models in the mobile services domain
- Annual Worldwide and U.S. Mobile Apps Market Forecast and Analysis
- Annual Mobile App Developer Sentiment Survey and Associated Analysis
- Platform Landmarks: A Series of Reports Covering Major Events and Announcements by Key Audience Aggregators Such as Amazon, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter, Certain Leading Network Operators, and Others Worldwide
- Mobile App Platforms Comparative Performance Analysis
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
- How is the mobile app economy moving on a by-country and by-platform basis?
- What strategies and tactics win or lose among key consumer-facing platform providers (e.g., Apple, Google, Facebook, Microsoft, Amazon, Softbank, Baidu, mobile network operators), and how will the mobile service economy be affected?
- What are mobile app developer priorities, practices, and perceptions vis-à-vis the major mobile OSs, and how do those change q/q and y/y?
- How are the major app platforms evolving to address multiscreen strategies, wearable technologies, AR/VR hardware and content, and the Internet of Things?
- What meaningful new competitors or business models are expected to emerge in the near and medium term, and what will their impact be on the existing market structure?
AT&T Inc., Adobe Systems Incorporated, Alibaba Group, Amazon.com, Inc., Baidu, Inc., BlackBerry, Cisco Systems, Inc., Comcast Corporation, Cox Communications, Inc., Facebook, Inc., Google Inc., IBM, Intel Corporation, LG Corp., LM Ericsson Telephone Company, LinkedIn Corporation, Microsoft Corporation, Nokia Corporation, PayPal Holdings, Inc., QUALCOMM Incorporated, Rakuten, Inc., Samsung, Softbank Corp., Sony Corporation, Sprint Corporation, Telefonica S.A., Time Warner Inc., Twitter, Inc., Verizon Communications, Inc., Viacom, Inc., Vodafone Group Plc, Yahoo! Inc., eBay Inc.