IDC's Mobile Consumer Application Platforms CIS analyzes the development, distribution, and usage of consumer mobile apps and sets that against the competitive evolution of the major app platforms, HTML5, and the dynamics between native and browser-based apps. Mobile app developers are central to the strategies of every player in the mobile ecosystem and create new ways to interact with retailers, content, the mobile Internet, and other users. A key component of this CIS is quarterly mobile application developer sentiment surveys, measuring app developer perceptions and priorities around competing mobile OSs, HTML5, smartphones and media tablets, APIs, social networking, and next-gen mobile app opportunities like augmented reality, interactive retail, and the connected home.

• Consumer mobile application developer attitudes toward the major mobile ecosystems including Apple's iOS, Google's Android, HTML5, Nokia's Symbian, RIM's BlackBerry OS, and Microsoft's Windows Mobile
• Competitive dynamics and performance of the major consumer mobile app platforms and ecosystems above
• Performance metrics, evolution, and competitive outlook for mobile app storefronts including Apple's App Store, Google's Android Market, RIM's App World, Nokia's Ovi Store, MSFT's Marketplace for Mobile, and HP-Palm's App Catalog
• Evolution and the role of social networking in mobile including Facebook, Google+, Twitter, LinkedIn, and Foursquare

• Quarterly Mobile App Developer Sentiment Survey and Associated Analyses
• Mobile App Platforms Competitive Analysis

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

1. What are mobile app developer priorities and perceptions of the major mobile Oss, and how do those change Q/Q and Y/Y?
2. How are the major app platforms evolving to better integrate smartphones, media tablets, and the connected home?
3. How are key social networking players like Facebook, Google's Google+, Twitter, LinkedIn, and Foursquare evolving in the mobile app space?
4. How will HTML5 evolve to compete with more native-based OS platforms like iOS and Android?

IDC's Mobile Consumer Application Platforms CIS examines how major mobile vendors and solutions providers are positioning themselves to compete in the mobile ecosystem. This service reviews the strategies, market positioning, and future direction of a number of players in the mobile apps ecosystem, including:

ABC, Adobe, Alcatel-Lucent, Amazon, Appcelerator, Appia, Apple, AT&T, Booyah, Bytemobile, CBS, Cisco, CloudMade, CNN, Cox, Disney, eBay, Ericsson, Facebook, Foursquare, Fox, GetJar, Glu, Google, Handango, HP, HTC, Huawei, IBM, Intel, Jumptap, Leap, LG, LinkedIn, Loopt, Medio, MetroPCS, mFoundry, Microsoft, Motorola, MTV, MySpace, Neustar, Nokia, Openwave, Opera, PayPal, Qualcomm, QuickPlay, RealNetworks, RIM, Roundbox, Samsung, Smule, Sony, Sprint, Streamezzo, SurfKitchen, Time Warner, T-Mobile, Toshiba, Twitter, VeriSign, Verizon, Viacom, Yahoo!, Zoove, and Zynga.

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