Directions 2014: Santa Clara, CA
Transformation Everywhere: Battles for Leadership in the 3rd Platform Era
Mar 11, 2014
Santa Clara, California United States
IDC's annual Directions conference is recognized as the industry's premier event that delivers an informative and actionable overview of the issues shaping the information technology, telecommunications, and consumer technology markets. Directions features forecasts, insights, and usable guidance from IDC and IDC Insights analysts, as well as numerous opportunities to connect directly with our analysts for face-to-face discussions on your most pressing issues.
Directions 2014 - Transformation Everywhere: Battles for Leadership in the 3rd Platform Era
Who will dominate the 3rd Platform era? Where will your company land in the battles for leadership, and which battles matter most? Could your success on the 2nd Platform be hindering your transition to the 3rd? Questions like these dominate the industry today. Disruption is the new normal... and the fun has just begun!
Over the years, IDC has examined and forecast the IT industry's massive and disruptive shift to its 3rd Platform - a platform of innovation and growth built on the four technology pillars of cloud, mobile, Big Data, and social technologies.
As recent events in the marketplace have highlighted, the competition and battles for leadership across (and underpinning) the platform are ratcheting up. New battle lines are coming into focus, the stakes are rising faster, and important new customer types (e.g., LOBs) and new solutions are emerging. The IT industry's major players are battling ever more intensely, for leadership - or in some cases, just for survival - as many struggle mightily with the 3rd Platform transition and the lure of opportunity. From 2013 to 2020, annual growth in spending on 3rd Platform technologies will average 10.6% in contrast to 2nd Platform average growth of just 0.5%.
Join us for Directions 2014, as we identify the most important market battles (including those just coming into focus), handicap and position the opposing strategies, and provide outlooks on key players. We'll build on the industry transformation story surrounding the 3rd Platform and its four pillars, the continuing potential of emerging markets, and the vast 3rd Platform world of high-value, industry-specific solutions. Exploring topics from the mobile battle for developers to the global battle for share in growth markets, and a multitude of showdowns in between, IDC's team of analysts will drill down during numerous breakouts and general sessions to provide actionable guidance for the years ahead.
Early Bird Rate: (Deadline is February 6, 2014)
This year's attendees will benefit from the following:
- Market intelligence and guidance to identify and optimize growth opportunities
- Contact with IDC and Insights analysts through one-to-one meetings, presentations, Q&A, networking breaks, and analyst-hosted lunch roundtables
- Twenty four breakout sessions covering the hottest topic areas and numerous special interest sessions, allowing you to customize the day's agenda for your specific needs
- Predictions on the vendors, products, and strategies best-positioned for growth
- Opportunities to network, learn, and share with colleagues and potential business partners
- Post-event, online access to Directions presentations including audio and visuals
Directions is attended by executives from ICT companies who are responsible for:
- Executive Management
- Product Management
- Distribution Channels
- Market Research
- Business Development
- Strategic Planning
- Information Technology Management
- Competitive Analysis