The Roles Content and Sales Play in the Buyer's Journey, An IDC Breakfast Briefing
Sep 10, 2014
Framingham, MA United States
IDC would like to invite you to a complimentary breakfast briefing which will include two unique sessions focused on the complexity of the modern day buyer's journey and how marketing and sales can be better in tune with the complexity of today's buying cycle.
The Role of Social Selling and Sales in Enabling your Buyer's Journey, Alex Wolin, Head of Enterprise East, LinkedIn Sales Solutions
Today's buyer is harder to reach, more difficult to engage, and challenging to build a relationship with. Sales and marketing organizations that infuse each stage of the buying process with social selling techniques are navigating today's environment more successfully. This discussion will help you understand how LinkedIn thinks about social selling, content marketing, and how they interact to drive revenue.
The Role of Content in Meeting Your Buyer's Needs Along Their Journey, Laura Nurzynski, GVP, Integrated Marketing and Sales Enablement Solutions, IDC
The buyer's journey is shifting in today's enterprise environments and the complexity of the buying cycle and decision process has increased from just a few years ago. Marketers and Sales need to come together to understand the business drivers of buyers and use the best mix of content and engagement models to reach and support their buyer's through the journey. This session will highlight recent IDC research around the shifting buyer's journey and drivers for investment in technology solutions.
5 Speen St.
Framingham, MA 01701
- 8:30 AM - 9:00 AM - Registration and Breakfast
- 9:00 AM - 9:45 AM - The Role of Social Selling and Sales in EnablingYour Buyer's Journey
- 9:45 AM - 10:30 AM - The Role of Content in Meeting Your Buyer's Needs Along Their Journey
- 10:30 AM - 11:00 AM - Q&A and Networking
Mary Ann Daneke at firstname.lastname@example.org
Group VP, Global Go-to-Market & Sales Enablement Services