IDC's European Vertical Markets service analyzes ICT buying trends and patterns across 18 vertical industries in the Western European economy. The research employs a blend of sources and evaluation techniques to estimate IT spending size and growth, depending on drivers and inhibitors typical of each industry. Our analysis covers business and ICT trends by industry with a focus on investment areas including enterprise solutions, security, virtualization, cloud computing, social media, and mobile applications.

• 18 vertical markets: banking, insurance, other finance, discrete manufacturing, process manufacturing, retail, wholesale, agriculture/construction/mining, business services, transport, communications and media, utilities, central government, local government, healthcare, education, other, and home
• 16 Western European countries
• Vertical markets in the European economy: structure and performance indicators
• Vendor initiatives in key verticals
• User survey analysis by vertical market
• Solution adoption by vertical market
• Business and IT requirements by vertical market
• Mobile solution opportunities
• Server and storage opportunities
• Cloud and software as a service (SaaS)
• Social media
• Vertical forum review

• Western European IT Vertical Markets: Market Trends and Forecast, 2013–2017 and Quarterly Pivot Table
• Western European Vertical Markets Structure Indicators
• IS Budget Dynamics, Channel Selection, and Vendor Satisfaction Across Vertical Markets in Western Europe, an IDC Survey
• Solutions Adoption in Western European Vertical Markets
• IT Security Across Western European Vertical Markets — Trends and Opportunities, an IDC Survey

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

1. What are the top opportunity verticals in Europe?
2. What are the vertical market IT, solutions, and telecommunications requirements in Europe?
3. What are the vertical market trends for servers and storage systems?
4. What are the vertical market trends for IT services?
5. How much will vertical industries spend on IT by country?
6. What is the rate of adoption of horizontal and industry-specific applications by vertical?
7. How will SaaS change spending patterns in organizations across verticals?

IDC's European Vertical Markets service examines how ICT providers are positioning themselves to compete in European vertical markets. This service reviews strategies, market positioning, and future direction of several providers in European vertical markets, across all technology areas, including the following examples:

Accenture, Atos, BT, Bull, Capgemini, Cisco, CA, Dell, EMC, Exact, Deutsche Telekom, France Telecom, Fujitsu Siemens, HDS, HP, IBM, Infor, Logica, Microsoft, Oracle, RIM, SAP, Salesforce.com, Symantec, TCS, Telecom Italia, Telefónica.

For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success - resulting in a greater return on your investment.

Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.

Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community at http://idc-insights-community.com.