IDC FutureScape Worldwide Chief Marketing Officer (CMO) 2016 Predictions

IDC FutureScape Worldwide Chief Marketing Officer (CMO) 2016 Predictions

Nov 04, 2015

Framingham, MA, United States

Details

Event Details

IDC FutureScape Worldwide Chief Marketing Officer (CMO) 2016 Predictions

1:30 p.m. - 2:00 p.m., U.S. Eastern Time

To register for this on-demand presentation, please click here.

In this IDC FutureScape presentation, Kathleen Schaub and Gerry Murray of IDC's CMO Advisory Service will discuss the key imperatives that will impact marketing operations and technology investment decisions over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these imperatives harbor for their investment priorities and implementation strategies.

About IDC FutureScape:

IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of decision imperatives designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three year business planning cycle. Each decision imperative is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.

Session Speakers:

  • Kathleen Schaub, Vice President Research, CMO Advisory Service
  • Gerry Murray, Research Manager, CMO Advisory Service

Audio replays of this Web conference are available to all registered participants starting the day after the event.

If you have questions about how to participate in this Web conference, please contact telebriefings@idc.com.

 

Agenda

1:30 PM - 2:00 PM

IDC FutureScape Worldwide Chief Marketing Officer (CMO) 2016 Predictions

1:30 p.m. - 2:00 p.m., U.S. Eastern Time

1:30 PM - 1:32 PM

Topic and Speaker Introductions

IDC Web Conference Host

1:32 PM - 1:58 PM

IDC FutureScape Worldwide Chief Marketing Officer (CMO) 2016 Predictions

Program Vice President, CMO Advisory & Customer Experience , IDC

Research Director, Marketing and Sales Technology , IDC

1:58 PM - 2:00 PM

Conclusions/Wrap-up

IDC Web Conference Host