IDC's Mobile Operator Strategies focuses on the operator strategies for consumer and business mobile services. This research service provides a comprehensive analysis of mobile operators, including both traditional mobile network operators and new entrants with disruptive services. The dynamics of the prepaid and postpaid markets, voice and data mobility services, the impact of wireless displacement on wireline access, network strategies, mobile broadband services, device purchasing trends, mobile content strategies, and BYOD trends are also covered in this service. The role of secondary devices in mobile service adoption including tablets, connected vehicles, and other mobile broadband devices is also a key focus area of this program. Grounded with primary research, Mobile Operator Strategies provides details about consumer and business preferences, adoption, and interest in mobile services.
- Consumer and business mobile voice and data subscribers, ARPU, and revenue forecasts for mobile voice and data services
- Mobile service plans, including the impact of multidevice/shared data plans versus unlimited plans as well as subsidized device versus equipment installment plans and leasing plans
- Operator-specific network development strategies, including the continued deployment and densification of 4G services as a well as next-generation network technologies such as LTE-A, LTE-U, and 5G
- Analysis of the prepaid and postpaid mobile services market
- Operator strategies specific to consumer, individual-liable, and corporate-liable subscribers
- Consumer and enterprise mobile preferences and behaviors
- Positioning of mobile broadband access services (as complementary or competitive) and the impact of wireless displacement on fixed broadband, as well as the role of WiFi as an offload option from cellular services
- Mobile content strategies
- Best practices of global mobile operators
- Quarterly Operator Earnings Analysis
- Mobile Consumer and Business Services Forecasts
- Prepaid and Postpaid Mobile Subscriber Forecasts
- Landline Displacement Forecast
- U.S. Mobile Phone and Smartphone Installed Base Forecast
- Consumer and Business Mobility Surveys
- Quarterly Consumer Communications Services QView
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
- What are the key lessons learned from mobile operators when it comes to increasing consumer and business mobility services usage and requirements?
- What are the key drivers and inhibitors for consumer and enterprise adoption and usage of mobile broadband services? How does the market opportunity vary by technology and use case?
- What strategies are emerging in the pricing, packaging, and marketing of mobile services? What will be the impact of additional devices, including tablets and emerging technologies, on the mobile operator landscape?
- How are mobile operators preparing for the future of mobile services in terms of evolving demand, network readiness, and IoT enablement?
- How will mobile operators adapt to the growing number of over-the-top content, including video, music streaming, voice and messaging services, and other applications? What effect will over-the-top content have on pricing and network optimization strategy?
- How will mobile operators adapt to the shift in device purchasing behavior, specifically early upgrade plans, nonsubsidized device, and the growing BYOD trend?
AT&T Inc., Amazon.com, Inc., Apple Inc., BT Group plc, BlackBerry, Cablevision Systems Corporation, CenturyLink, Inc., Cisco Systems, Inc., Comcast Corporation, Cox Communications, Inc., Deutsche Telekom AG, Facebook, Inc., France Telecom SA, Google Inc., HP Inc., IBM, Intel Corporation, Microsoft Corporation, Orange S.A., Samsung, Scratch Wireless, Inc., Sprint Corporation, Time Warner Cable Inc., TracFone Wireless, Inc., U.S. Cellular Corporation, Verizon Communications, Inc., Vodafone Group Plc