Worldwide Vertical Markets
An IDC Special Intelligence Service
• Published Research
•  Markets and Subjects Analyzed
•  Core Research
•  Key Questions Answered
•  Worldwide Vertical Market Coverage
•  Service Benefits
•  Custom Research and Go-to-Market Solutions
•  Unparalleled Coverage of End-User Requirements Across Vertical Industries
• What Is An IDC SIS

The increasingly global economy, coupled with the pursuit of customer intimacy, is driving more IT vendors to develop a worldwide vertical market strategy. IDC's Worldwide Vertical Markets service assists IT suppliers in assessing and quantifying the opportunities for providing IT solutions to various industries around the world. The service also helps firms assess the global competitive environment by providing worldwide vendor market shares. Subscribers to this service receive timely, detailed five-year IT spending forecasts for 17 vertical markets across eight technology markets.


Markets and Subjects Analyzed

  • Servers (high end, midrange, and volume)
  • Storage and peripherals
  • PCs
  • Telecommunications equipment
  • Software
  • IT services
  • Customer spending trends and priorities for 17 vertical markets
  • IT opportunities by vertical market in major technology categories
  • Future growth expectations for vertical industries
  • IT market sizing of verticals by region

Core Research

  • Worldwide IT Spending Forecast and Analysis by Industry: North America, Western Europe, Asia/Pacific, and the Rest of the World
  • U.S. IT Spending Forecast and Analysis by Industry

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. What is the size and growth rate of the worldwide IT industry by vertical market and geographic region?
  2. What are the most significant global and regional economic and industrial trends shaping the IT hardware, software, and services industries?
  3. How do IT spending indexes compare across vertical and regional markets?

Worldwide Vertical Market Coverage

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Source: IDC

Service Benefits

IDC's Worldwide Vertical Markets service offers detailed market information on industry-specific IT and solution spending trends across major regions worldwide. This service helps to arm vendors with a measurement of the IT and solution dollar opportunities in their respective marketplaces. The research provides market segmentation that serve as a guiding system for initiating rational and optimal vertical market strategies. IDC's insights lead to credible and defensible market positioning and support the identification and prioritization of vertical marketing and strategic efforts.


Custom Research and Go-to-Market Solutions

For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success — resulting in a greater return on your investment.


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Unparalleled Coverage of End-User Requirements Across Vertical Industries

Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.

Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community at http://idc-insights-community.com.


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. Ted Dangson
Vice President
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