IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2017 Predictions

IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2017 Predictions

Nov 09, 2016

Framingham, MA, United States

Details

Event Details

IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2017 Predictions

2:00 p.m. to 2:30 p.m., U.S. Eastern time

To register for this event, or to access the on-demand replay, please click here.

In this IDC FutureScape presentation, IDC's CMO Advisory Services team will discuss the key predictions that will impact marketing operations and technology investment decisions over the next one to three years. Senior marketing leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their investment priorities and implementation strategies.

About IDC FutureScape

IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.

To learn more about IDC FutureScape 2017, please visit http://www.idc.com/events/futurescapes

Session Speakers:

  • Rich Vancil, Group Vice President, Executive Advisory Strategies
  • Kathleen Schaub, Vice President Research, CMO Advisory Service
  • Gerald Murray, Research Manager, CMO Advisory Service

Audio replays of this Web conference are available to all registered participants starting the day after the event.

If you have questions about how to participate in this Web conference, please contact webconferences@idc.com.

Agenda

2:00 PM - 2:30 PM

IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2017 Predictions

2:00 p.m. - 2:30 p.m. U.S. Eastern Time

2:00 PM - 2:02 PM

Topic and Speaker Introductions

IDC Web Conference Host

2:02 PM - 2:25 PM

IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2017 Predictions

Group Vice President, Executive Advisory Strategies , IDC

Program Vice President, CMO Advisory & Customer Experience , IDC

Research Director, Marketing and Sales Technology , IDC

2:25 PM - 2:28 PM

Participant Q&A

2:28 PM - 2:30 PM

Conclusions/Wrap-up

IDC Web Conference Host