IDC's Worldwide Digital Marketplace Model and Forecast product provides the foundation for IDC's Digital Marketplace CIS programs. The Worldwide Digital Marketplace Model and Forecast offers a detailed view of Internet advertising spending, segments Internet users in detail, and quantifies both the activities in which Internet users are engaged and their spending on these activities - issues that are critical to your success.

This product expands IDC's forecasts of Internet usage and commerce into the Web 2.0 era by adding country-level coverage that looks at:

• Internet users by age, gender, and location
• Internet commerce (both B2B and B2C)
• Internet users by activity (e.g., search, gaming)
• Internet ad spending

Throughout the year, this product will address the following topics:

• Advertising spending - offline/online and by type and category
• The number of Internet users
• PCs and mobile devices using the Internet
• The number of Internet buyers
• The number of goods and services purchased over the Internet
• Internet activities such as searching, gaming, and downloading music
• B2B and B2C ecommerce

Our research addresses the following issues that are critical to your success:

1. Which activities drive the most spending?
2. Which segments in which regions are growing the fastest?
3. Which online activities offer the biggest revenue opportunity?
4. How much money is spent advertising various products/services?

The basis for IDC's Worldwide Digital Marketplace Model and Forecast product is IDC's Internet Commerce Market Model (ICMM). The ICMM has been in existence since 1995 and forecasts top-line growth of Internet usage and commerce by business and consumer segments. Over the years, the ICMM has become the single source for global data on Internet usage and commerce trends.

Using input from a continual stream of demand-side research, the Worldwide Digital Marketplace Model and Forecast product extends IDC's coverage into new consumer segments, new activity categories, and new spending categories. It also incorporates usage-based consumption that is advertising supported. The Worldwide Digital Marketplace Model and Forecast provides key data metrics for 40 countries across all key emerging and developed regions: North America, Western Europe, Asia/Pacific, Latin America, Central and Eastern Europe (CEE), and the Middle East and Africa (MEA).

Throughout the year, this product will offer insight into the latest trends impacting the market. Deliverables include:

Semiannual database release

Semiannual database release

Documents based on new research/analysis are delivered as PDF files