IDC's United States Mobile Consumer Services research analyzes the market surrounding the adoption of consumer wireless services. This service examines the market development, quantifies the market opportunity, and provides a comprehensive analysis of the mobile operator — as well as new entrants such as cable and automotive companies, as well as mobile platforms — in serving consumers with wireless access. The program examines both the prepaid and postpaid markets, consumer adoption of mobile broadband services, the evolution of device purchase options, and intensified competition driven by revenue compression and alternative service options, including WiFi First solutions. It also quantifies the market opportunity for wireless voice and data services, examines the impact of wireless displacement on wireline access, explores the competitive dynamics around LTE optimization, and the need for operators to differentiate in an increasingly competitive market. Qualitative analysis of consumer mobile behavior and preferences and emerging mobile content interest is provided to clients.
- Consumer wireless voice and data subscribers, ARPU, and revenue forecasts for wireless voice and data services
- Mobile service plans, including the impact of multidevice/shared data plans versus unlimited plans as well as subsidized device versus equipment installment plans
- Positioning of mobile broadband access services (as complementary or competitive) and the impact of wireless displacement on fixed broadband services
- Connected car and the role of mobile operators in the consumer automotive market
- Assessment of the viability and strategic direction of 3G and 4G wireless services, including forecasts for consumer mobile broadband subscribers and revenue
- LTE coverage and deployment and optimization strategies at mobile operators and continued development of additional capabilities such as LTE-Advanced
- Analysis of the prepaid and postpaid wireless services market — including the evolving demand for prepaid services
- Consumer interest and demand in additional services, such as early upgrade plans, cloud storage, and international messaging
- Consumer Subscribers, ARPU, and Revenue Forecast
- U.S. LTE Subscriber Forecast
- Quarterly Operator Results Roundup and Analysis
- Fixed Broadband Displacement by Mobile Broadband
- Landline Displacement by Wireless Services
- U.S. Contract Versus Non-Contract Subscriber Forecast
- U.S. Prepaid Wireless Services Forecast
- Consumer Surveys — Wireless Services
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
- What are the key drivers and inhibitors for consumer adoption and usage of mobile broadband services? How does the market opportunity vary by technology and consumer use case?
- What strategies are emerging in the pricing, packaging, and marketing of mobile services? What will be the impact of additional devices, including tablets and emerging technologies, at select operators?
- What role will prepaid service play in coming years as the postpaid market shifts away from subsidies? How is the prepaid model evolving in the wireless market?
- What is the role of LTE across both postpaid and prepaid services?
- How will the growing popularity of 3G/4G mobile broadband services impact fixed broadband access? Is mobile broadband complementary to or competitive with fixed broadband services?
- How will mobile operators adapt to the growing number of over-the-top content, including video, music streaming, voice and messaging services, and other applications? What effect will over-the-top content have on pricing and network optimization strategy?
- How will device and plan pricing continue to adapt from subsidized devices to monthly device repayment plans? How will early upgrade plans influence this shift?
- When and how will the emergence of VoLTE services influence consumer demand for both the new service and the VoLTE-capable devices? What are the use cases for these services?
AT&T Inc., Amazon.com, Inc., Apple Inc., Assurance Wireless, BlackBerry, Cablevision Systems Corporation, CenturyLink, Inc., Charter Communications, Inc., Clearwire Corporation, Comcast Corporation, Cox Communications, Inc., Facebook, Inc., Google Inc., Intel Corporation, Microsoft Corporation, Samsung, Scratch Wireless, Inc., Sprint Corporation, T-Mobile Czech Republic a.s., Time Warner Cable Inc., TracFone Wireless, Inc., U.S. Cellular Corporation, Verizon Communications, Inc.