The market dynamics and drivers behind IT consumption vary dramatically across different vertical markets and countries. IDC's Middle East and Africa Vertical Markets research provides coverage of 17 vertical markets in the major countries of the region. The service measures IT spending trends by technology product area and delivers insight into key factors influencing technology purchases in different vertical markets.
Markets and Subjects Analyzed
United Arab Emirates, Saudi Arabia, South Africa, Turkey, Israel
Personal computers and workstations
Servers (volume, midrange, and high-end)
Data communications equipment, storage
Software, IT services
IT spending in major technology categories by vertical market
Economic developments and their impact on IT spending by vertical market
Emerging business drivers and anticipated challenges by vertical market
Key technology adoption trends by vertical market
Government, health, education
Banking, insurance, business services, retail, and wholesale
Discrete manufacturing, process manufacturing, agriculture, construction, and mining
Transport, communications, and utilities
Spending by consumers (i.e., the home segment)
Vertical markets 2013–2017 forecast for the following countries: United Arab Emirates, Saudi Arabia, South Africa, Turkey, and Israel
IDC's extensive research and in-country analyst base provides the opportunity for custom research on additional countries in the Middle East and Africa
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
Which countries and industries offer the greatest potential for IT spending?
What are the key strategic IT issues facing senior management and how do these issues vary by industry?
What is the best way to realign marketing implementation strategies to cater to specific vertical markets?
How are customer decision-making and IT procurement processes changing?
Which vertical markets are, and will be, the most significant in terms of hardware spending?
Which vertical markets are, and will be, the most significant in terms of investments in software applications and tools?
Which vertical markets are, and will be, the most significant in terms of IT services spending?
How can precious marketing and sales budgets be allocated most effectively?
Scope of Middle East and Africa Vertical Markets
IDC's Middle East and Africa Vertical Markets service reveals where the action is and will be, enabling short- and long-term strategic planning of sales and marketing initiatives, product rollout, resource allocation, and channel development.
Custom Research and Go-to-Market Solutions
For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success - resulting in a greater return on your investment.
Unparalleled Coverage of End-User Requirements Across Vertical Industries
Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.