The market dynamics and drivers behind IT consumption vary dramatically across different vertical markets and countries. IDC's Middle East and Africa Vertical Markets research provides coverage of 17 vertical markets in the major countries of the region. The service measures IT spending trends by technology product area and delivers insight into key factors influencing technology purchases in different vertical markets.

• United Arab Emirates, Saudi Arabia, South Africa, Turkey, Israel
• Personal computers and workstations
• Servers (volume, midrange, and high-end)
• Data communications equipment, storage
• Software, IT services
• IT spending in major technology categories by vertical market
• Economic developments and their impact on IT spending by vertical market
• Emerging business drivers and anticipated challenges by vertical market
• Key technology adoption trends by vertical market
• Government, health, education
• Banking, insurance, business services, retail, and wholesale
• Discrete manufacturing, process manufacturing, agriculture, construction, and mining
• Transport, communications, and utilities
• Spending by consumers (i.e., the home segment)

• Vertical markets 2013–2017 forecast for the following countries: United Arab Emirates, Saudi Arabia, South Africa, Turkey, and Israel
• IDC's extensive research and in-country analyst base provides the opportunity for custom research on additional countries in the Middle East and Africa

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

1. Which countries and industries offer the greatest potential for IT spending?
2. What are the key strategic IT issues facing senior management and how do these issues vary by industry?
3. What is the best way to realign marketing implementation strategies to cater to specific vertical markets?
4. How are customer decision-making and IT procurement processes changing?
5. Which vertical markets are, and will be, the most significant in terms of hardware spending?
6. Which vertical markets are, and will be, the most significant in terms of investments in software applications and tools?
7. Which vertical markets are, and will be, the most significant in terms of IT services spending?
8. How can precious marketing and sales budgets be allocated most effectively?

IDC's Middle East and Africa Vertical Markets service reveals where the action is and will be, enabling short- and long-term strategic planning of sales and marketing initiatives, product rollout, resource allocation, and channel development.

For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success - resulting in a greater return on your investment.

Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.

Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community at http://idc-insights-community.com.