IDC's Asia/Pacific Consumer Mobility service focuses on the increasingly diverse set of user experiences over the fast-growing number of connected devices in Asia. The service covers the entire gamut of consumer mobility use cases, from tracking the next billion mobile Internet users to advanced consumers across Asia. As part of this coverage, the service analyzes the new platforms that are driving consumer mobility in Asia as well as the emerging business models and ecosystems. It provides insight into how over-the-top (OTT) players like Google and Facebook are capturing the mobile content and services space at the expense of carriers. It also covers how mobile carriers can compete, complement, or partner with both large and small OTT players.
- Annual sizing and forecast of mobile advertising by country
- Annual sizing and forecast of mobile data application spending by country
- Competitive analysis and positioning strategies of mobile operators by country
- Competitive analysis of OTT players active in the region
- Competitive analysis on mobile devices across APEJ
- Mobile broadband services
- Mobile multimedia services
- Mobile advertising
- OTTP partner opportunities for mobile carriers
- Mobile gaming
- Mobile payment and operator billing
- Social local mobile (SoLoMo) marketing and sales
- App store business models
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
- What is the potential demand for mobile content and applications?
- What are mobile operators' competitive strategies as OTT players like Google and Facebook focus on the mobile market?
- How can mobile operators move into adjacent areas of business?
- How do operators identify new value-added services to boost future revenue?
IDC's Asia/Pacific Consumer Mobility profiles vendors and service providers as well as provides their sales and marketing strategies, channel programs, current and future service offerings, and SWOT analyses. Examples of companies covered include:
Alibaba, Apple, China Mobile, Facebook, Google, Hutchison, M1, Nokia, Optus, PCCW Mobile, Qualcomm, Samsung, SingTel Mobile, StarHub Mobile, Telstra, Tencent, Twitter, Vodafone, WeChat, WhatsApp, and Zynga.
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