Manufacturers have eagerly embraced multifunction peripherals and introduced both low-end personal devices and networked workgroup models to capture a share of this lucrative market. Copier and printer vendors are being forced to rethink their approach to the changing competitive landscape of the document marketplace. IDC provides the business intelligence that vendors need to stay competitive. IDC's Central and Eastern European Quarterly MFP Tracker® service delivers data and insight to help vendors identify opportunities, position their products and brands, and anticipate changes in the market.
Technology Coverage and Data Segmentation
This tracker provides total market size and vendor share for the following technology areas and segments. Measurement for this tracker is in shipments and end-user revenue.
Technologies and Subtechnologies
Inkjet MFPs
Laser/LED MFPs
Segmentation
Speed segments
Price bands
Model name
Distribution channels
End-user segments
Geographic Scope
Bulgaria, Croatia, Romania, Slovenia
Czech Republic, Hungary, Poland, Slovakia
Russia, Ukraine
Rest of Central and Eastern Europe
Optional add-ons for Belarus, Kazakhstan, Estonia, Latvia, Lithuania, Serbia
Delivery Schedule and Deliverables
This tracker is delivered on a quarterly basis with tools such as Excel pivot tables or Web-based query. The delivery schedule for this tracker is as follows:
Preliminary historical data: week 5 after period closes
Final historical data: week 6 after period closes
Data analysis: week 7 after period closes
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods
