IDC's New Zealand 3rd Platform Heat Map research program outlines the adoption of 3rd Platform technologies across all industries, sizes, and maturity. The heat map program addresses the market opportunities including:
- The addressable/accessible market
- Customer drivers for investment and adoption
- The role of the service provider to add value
The structure of the program is a PowerPoint slide that can be easily read and understood across the cloud, infrastructure, and services organizations. CXO's, LOB's, sales, and the strategy teams are leveraging this report series as an easily consumable representation of the market category to align their product/market fit and the go-to-market process.