IDC's Software Licensing and Provisioning service examines traditional and emerging software monetization models, including subscription, usage, consumption, perpetual/maintenance, and outcomes-based pricing approaches. The service identifies disruptive business models and technologies, such as cloud services, virtualization, "freemium" approaches, and alternative delivery models, and analyzes their impact on pricing strategies. In addition, the service analyzes issues related to software compliance, including best practices for process and tools to support customer compliance with software license agreements.
- Software licensing disruptive impacts
- Volume licensing programs and frameworks
- Licensing technology strategies
- Adoption of subscription pricing models
- Impact of cloud and virtualization on licensing
- Strategies for transitioning to a new licensing model
- Emerging trends for licensing software on a global basis
- Profiles of vendor licensing models
- Cloud software/services pricing
- Coverage of licensing technology approaches, including third-party licensing providers
- Best Practices for Transitioning to Subscription
- Top 10 Predictions for Software Pricing and Licensing
- Worldwide Software Subscription Forecast
- Worldwide Software Revenue Forecast
- Subscription Business Model MaturityScape
- Software License Optimization MaturityScape
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
- What disruptive forces are changing software licensing, and how will they impact vendors and customers?
- How are licensing models changing in light of new technology scenarios and deployment models?
- What steps are vendors taking to simplify licensing models while addressing the increasing need for flexibility?
- How are companies transitioning to subscription? What are the best practices and strategies to adopt?
- What are some of the best practices for applying technology to a licensing approach?
- How can vendors get a handle on noncompliance with software license agreements? What will customers accept?
Adobe Systems Incorporated, Amazon.com, Inc., Amdocs Software Solutions Limited Liability Company, Autodesk, Inc., Avaya Inc., Bentley Group Ltd, Brocade Communications Systems, CA Technologies, Cisco Systems, Inc., Citrix Systems GmbH, Dell Inc., EMC Corporation, Flexera Software, Inc., Google Inc., Hewlett-Packard Company, Hitachi, Ltd., IBM, Infor, Inc., Informatica Corporation, Ingram Micro Inc., Intel Corporation, Intuit Inc., Juniper Networks, Inc., Microsoft Corporation, NETSUITE DEVELOPEMENT CORP, NetApp, Inc., NetSuite Inc., Oracle Corporation, PTC, Inc., Progress Software Corporation, Red Hat, Inc., SAP AG, SAS Institute Inc., SafeNet, Inc., Salesforce.com, Inc., Sybase, Inc., Symantec Corporation, Unisys Corporation, VMware, Inc., Verisign, Inc., Zuora, Inc.
Program Vice President, SaaS, Business Models, and Mobile Enterprise Apps