IDC's Software Business Models and Monetization service examines traditional and emerging software monetization models, including subscription, usage, consumption, perpetual/maintenance, and outcomes-based pricing approaches. The service identifies disruptive business models and technologies, such as cloud services, virtualization, "freemium" approaches, and alternative delivery models, and analyzes their impact on pricing strategies. In addition, the service analyzes issues related to software compliance, including best practices for process and tools to support customer compliance with software license agreements.
- The impacts of business model disruption
- Volume licensing programs and frameworks
- People, process, and technology strategies for business model success
- Adoption of subscription pricing models
- Software business models in hardware/product companies
- Strategies for transitioning to a new software business model
- Emerging trends for global software business models
- Profiles of vendor business models
- Cloud software/services business models
- Coverage of licensing technology approaches, including third-party licensing providers
- Best Practices for Transitioning to Subscription
- Top 10 Predictions for Software Pricing and Licensing
- Worldwide Software Subscription Forecast
- Worldwide Software Revenue Forecast
- Subscription Business Model MaturityScape
- Software License Optimization MaturityScape
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
- What disruptive forces are changing software business models, and how will they impact vendors and customers?
- How are business models changing in light of new technology scenarios and deployment models?
- What steps are vendors taking to simplify business models while addressing the increasing need for flexibility?
- How are companies transitioning to subscription? What are the best practices and strategies to adopt?
- What are some of the best practices for applying technology to a business model approach?
- How can vendors get a handle on noncompliance with software license agreements? What will customers accept?
Adobe Systems Incorporated, Amazon.com, Inc., Amdocs Limited, Aria System Inc., Autodesk, Inc., CA Technologies, Inc., Cisco Systems, Inc., Citrix Systems, Inc., EMC Corporation, Flexera Software, Inc., Google Inc., Hewlett Packard Enterprise, Hitachi, Ltd., IBM, Infor, Inc., Ingram Micro Inc., Intel Corporation, Intuit Inc., Juniper Networks, Inc., Microsoft Corporation, NetApp, Inc., NetSuite Inc., Oracle Corporation, PTC, Inc., Progress Software Corporation, Qlika Inc., Red Hat, Inc., SAP AG, SAS Institute Inc., Salesforce.com, Inc., Symantec Corporation, Unisys Corporation, VMware, Inc., Verisign, Inc.
Program Vice President, SaaS, Business Models, and Mobile Enterprise Apps