ICT suppliers are at various stages of developing and executing their vertical market strategies. For some suppliers, going to market through industry has been embedded in their business model from inception. For others that initially took a horizontal approach to their businesses, going to market requires a key shift in their business models. But no matter what stage of development an ICT supplier is in with their vertical strategy, there is a constant need to monitor and reassess.
Markets and Subjects Analyzed
Banking, finance, and insurance
Telecommunication and media
Retail and wholesale
Australian ICT Vertical Markets, 2011–2016
Australia Government ICT Market, 2011–2016
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
What are the top vertical markets in Australia based on ICT spending and growth potential?
What will be the vertical markets' ICT budgets and expenditure plans now and in the future?
How do CIO priorities and strategic business priorities change by vertical market?
What are the current market forces in each of the vertical markets?
What are the current technology adoption plans in the vertical markets?
What characteristics will vendors need to be successful in the future in these vertical markets?
Who are the main ICT players in each of the vertical markets?
What do these vertical markets consider when making purchasing decisions?
Australia ICT Spending by Vertical Market, 2011
This service reviews strategies, market positioning, and future direction of several providers in the Australian vertical markets, including:
Banking and finance
Retail and wholesale
Communications and media
Custom Research and Go-to-Market Solutions
For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success - resulting in a greater return on your investment.
Unparalleled Coverage of End-User Requirements Across Vertical Industries
Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.