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IDC's Worldwide Quarterly Mobile Phone Tracker fills the demand for detailed and timely information on the global mobile phone and converged mobile device market for device vendors, software developers, service providers, and component suppliers. It provides insightful analysis through quarterly market share data by region. IDC's Worldwide Quarterly Mobile Phone Tracker is built on the foundation of IDC's network of country-level mobile phone tracking services, and its bottom-up methodology delivers an accurate view of the mobile phone market from those closest to it. This IDC Tracker product delivers a quarterly Web database that details the performance of the market's individual players and answers important product-planning and product-positioning questions.
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- Geographic areas: United States, Western Europe, Japan, Asia/Pacific, Latin America, Canada, Central and Eastern Europe, and Middle East and Africa
- Additional breakouts of 40+ countries
- Quarterly shipments, with historical data back to 1Q04
- Shipment measurements represented in units, value, and ASP
- Five-year forecast - five to eight quarters and three annual - offered by region, country, device type, air interface, generation, and operating system (Shipments are measured in units only.)
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- Vendors
- Device types (e.g., traditional mobile phones, converged mobile devices)
- Air interfaces (e.g., analog, GSM, CDMA IS 95a/b, TDMA, PDC, iDEN, GPRS, EDGE, CDMA2000 1xRTT, UMTS/WCDMA, HSDPA, CDMA2000 1x EV-DO, and TD-SCDMA)
- Operating systems and platforms (e.g., BlackBerry OS, Linux, Palm OS, Windows Mobile, and Symbian)
- Generation (e.g., 2G, 2.5G, 3G)
- Additional technical segmentations: Usage orientation, megapixels, GPS, Bluetooth, WiFi, WiMAX, UMA, mobile TV, push to talk, radio, VoIP client, music player, video player, Java, Brew, MMS, display type, primary memory card
- Input mechanisms: QWERTY, compressed QWERTY, touchscreen, and alpha numeric
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- What are the worldwide and U.S. quarterly market shares for the leading mobile and converged mobile device vendors?
- Which vendors are positioned to increase market share, and which are struggling?
- How are quarterly shipments divided among various air interfaces in each region?
- How popular are converged mobile devices becoming, and what are their volumes compared with those of traditional mobile phones? Which vendors are building a presence in the market?
- Which vendors are positioned to increase market share, and which are struggling?
- Which operating systems are being deployed on converged mobile devices?
- How common are camera phones?
- 8. What additional features are embedded within mobile devices that are leading the market?
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IDC's Worldwide Quarterly Mobile Phone Tracker is an essential tool for tracking competitors in the global mobile phone and converged mobile device market. Current vendors tracked include:
Alcatel, Amoi, Asustek, AT&T, BenQ Siemens, Bird, Casio Hitachi, Classic, Coolpad, Curitel, CyberBank, Dopod, E-Ten, Fly, Fujitsu, Fujitsu, Siemens Computers, G.Plus, Gigabyte, Gradiente, GSL, Haier, Hi-Tech Wealth, HP, HTC, Huawei, iDo, i-Mate, Konka, KTFT, Kyocera, Lenovo, LG Electronics, Mio, Mitsubishi, Motorola, NEC, Nokia, O2, OKWAP, Orange, Palm, Panasonic, Pantech, Philips, QTek, RIM, Rover, Sagem, Samsung, Sanyo, Sharp, SK Teletech, SKY, Skyzen, Sony Ericsson, Spice, Sprint, Synertek, TCL, Telit, T-Mobile, Toshiba, Ubiquam, Verizon, Vitelcom, VK Mobile, Vodafone, Voxtel, WIN II, Zonda, and ZTE.
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Throughout the year, this product will offer insight into the latest trends impacting the market. Deliverables include:
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- Week 6: Preliminary top 10 worldwide and U.S. vendor shipment results
- Week 9: Final database and historical analysis by vendor, air interface, technology, application platform, operating system, and embedded camera
- Week 10: Forecasts on each region
- Week 11: Qualitative reports on each region
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| Database Delivery |
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IDC's Worldwide Quarterly Mobile Phone Tracker is available via the Web.
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| Segmentation |
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- Traditional mobile phones
- Converged mobile devices
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Jay Gumbiner
Director, Consumer and Commercial Devices, Latin America
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Melissa Chau
Market Analyst, Asia/Pacific Personal Systems Research
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Michito Kimura
Senior Market Analyst, PC, Mobile & Client Solution, IDC Japan
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