This IDC Study (a translation of the Japanese document IDC #J13280181) provides a multidimensional analysis of vendors' business strategies, user trends, business model, and technological trends for the Japan cloud services market, and offers predictions in regard market trends for 2013.

The Japan cloud market will experience full-scale fight between pure cloud services vendors and traditional ICT vendors. Both sides have strengths and weaknesses. Satoshi Matsumoto, research manager, IDC Japan IT Services notes, "To date, vendors have not rested on their laurels in regards sales, but it is important for them to be aware of the high risks, continually revise their business strategies, and — more importantly — strengthen their measures toward putting the "user" first."