kabu.com Securities Co. Ltd. has developed the social media sensor system to analyze the vast amount of data collected from SNS sites such as Twitter and mixi, among others, and has been promoting efforts to verify the relevance of this data toward stock price trends.

This study aims to offer the huge SNS content (like kabu.com Securities) as reference materials to companies that adopt the idea "what everyone says is mostly correct," thereby seeking new business concepts to improve customer satisfaction and increase their competitive power and to those enterprises that seek to leverage the increasing popularity of Big Data toward improving their economic activity.

It is necessary to process the vast amount of data without delay as the data collected and analyzed by the social media sensor system continue to grow in volume every day. Besides adopting IBM for providing a POC environment for the social media sensor system, kabu.com Securities should also consider the effects of implementation after introducing the system.