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Price $ 2,000.00
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This IDC study (a translation of the Japanese document IDC #J12300153) focuses on customer relationship management (CRM) solutions in business-to-consumer (B2C) settings and discusses possible future social media applications. The rapid increase in popularity of mobile devices and adoption of social media over the last few years has led to unprecedented complexity and diversity of connections between enterprises and their customers. As communication between enterprises and customers and among customers themselves undergoes change, consumers' purchasing behaviors are also changing.
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