In this study, IDC provides an analysis of the Japan business analytics (BA) software market in 1H15 and the forecast from 2015 to 2019. The Japan BA software market is exhibiting high growth due to increased utilization brought about by the popularization of Big Data and analytics, specifically in the utilization of unstructured data for marketing, as well as the penetration of self-service business intelligence (BI) tools. "The usage of BA software as a new business platform will increase in the medium term due to the penetration of the Internet of Things (IoT), real-time analysis, and cognitive systems. BA software will also be an important platform in supporting enterprise competitiveness. It is necessary for user companies to take stock of and evaluate their assets such as current data, human resources, and information systems; compare them with those of other companies and understand the positioning of their companies before coming up with an improvement road map. They also need to check and review this road map regularly," says Shintaro Kusachi, market analyst, Software and Security, IDC Japan.
This IDC study is a translation of the Japan document IDC #J15370105 and is summarized to reduce the gap in time since the original version was published.
All of the following sections are, however, fully translated:
- IDC Opinion
- Executive Summary
- Essential Guidance
Analytic applications, Big Data analytics and discovery, Content management, Customer relationship management applications, Data access, analysis and delivery, Data warehouse platform software, Financial resource management, Human capital management, Search and discovery, Supply chain management applications