This IDC study (a translation of the Japanese report IDC #J11030106) surveys and analyzes the business developments and strategy trends of global carriers that are providing managed services overseas, with the focus on Japan-affiliated carriers. Multinational companies (MNCs) that are turning each region, such as Asia and the United States, into their hub are increasing, thus the usage needs of datacenter in such countries and regions is becoming more and more obvious. To address such demand, global carriers are stepping up their capital spending on network nodes, datacenters, and cloud service delivery infrastructures in areas where MNC regional headquarters concentrate, such as in Singapore, Hong Kong, Shanghai, Beijing, and Sydney in Asia.

"Low level of awareness of non-Japan affiliated MNC is becoming a challenge for Japan-affiliated carriers. Increasing the opportunities to be chosen for request for proposal (RFP), along with improving the awareness level by properly introducing a marketing mix that matched the target and awareness level in each market, will be vital. In addition, Japan-affiliated carriers should aim for differentiation with non-Japan affiliated carriers by creating a menu of solutions to solve area-specific weaknesses," says Akiko Kawakami, IDC Japan Communications, research manager.