This IDC study examines the Western European hardcopy market, split by technology for color page, inkjet, monochrome page, dot matrix, line matrix, high-speed inkjet, and highlight color. Printer technologies were split by A3 and A4 format. Color laser printers were split by single and multipass.
"Vendors are attempting to switch their attention from unprofitable segments, and they are aiming to capture more of the higher-volume page markets with new technologies and solutions that may make it difficult for other vendors to compete. To do this, vendors need to be flexible with their prices and overall offerings, and they need the support of the channel and software and solution providers," said Phil Sargeant, program director, IDC Imaging, Printing and Document Solutions.