The copier platform remains a vital piece of printing and imaging technology for manufacturers, channel partners, and customers alike. Despite the economic upheaval of recent times, the copier market has actually increased for the past three years, and IDC forecasts modest growth in the next five years. The Western European copier market will reach 1,127,526 units in 2019, up from 1,022,740 units in 2014. This represents a compound annual growth rate (CAGR) of 2.0%.
The key findings of the forecast study include:
- The color A3 platform will be the dominant technology in the forecast period. Already in 2014, recorded shipments showed that 56.6% of all copiers were color A3 devices. This will increase to 68.9% by 2019.
- Monochrome A3 is in decline, and this has been going on for some years due to the growth of A3 color and A4 platforms. Although this market segment will remain in the forecast period, the amount of models available will decrease, and greater emphasis will be placed on color.
- A4 product shipments will increase in the forecast period, but it will face strong competition from A4 MFP products sold by printer vendors. Copier vendors will struggle for volumes associated with printer vendors, and they may find it difficult to recruit some areas of the channel such as distribution.
- Opportunities for copier vendors are evident. Notably, these are managed print service (MPS) solutions sold directly or indirectly, color platforms, and general IT service provision that customers demand. However, there are some threats from areas such as inkjet and a lack of suitable go-to-market channels for some.
- All copiers that ship in the forecast period will be fully configured MFP devices as there are no longer any effective single-function copiers being sold. Other regions around the world will still have copier-only shipments, but Western Europe has now fully accepted the MFP version of the copier.
This IDC study presents the five-year forecast for the copier market by format type (A4 and A3) and product detail (color and monochrome). Findings in this study are based on information gathered from primary and secondary sources.
"Demand for copiers remains strong as all products now ship as MFP-configured products. This will enable vendors to take advantage of increasing customer demand for print services, solutions, and general IT services by using the copier as a means of facilitating document and data management. These management solutions are becoming very diverse, with many customers requiring bespoke services, while others require simple, modular solutions that enable them to change and manage their provision when required," said Phil Sargeant, Program Director, Imaging Hardware and Document Solutions.