This IDC Presentation examines the current New Zealand telecommunications environment with analysis of the market leaders and the overall trends in the broadband, fixed voice, and mobile markets. Key market events over the period studied are highlighted, with a particular focus on the impact of the Ultra-fast Broadband (UFB) and Rural Broadband Initiative (RBI) programs. IDC utilises primary research as well as quantitative and qualitative published reports to provide insights and an overview of key competitive trends in the New Zealand telecommunications market in 2012.
Market predictions are made for the forthcoming year in light of the UFB Initiative, network investments and international trends with an in-depth analysis on how this will reshape and redefine the telecommunications industry, and how best to strategically respond. A snapshot is provided for each of the main providers currently established in the New Zealand market, detailing current revenue and connection market share as well as a capability assessment and SWOT analysis.
New Zealand Telecommunications Market