Printed Page Length: 49 pages
Number of Tables: 14
Number of Figures: 16
By: Louise Francis
Price $ 4,500.00
This IDC study provides vendors with a detailed overview of the current and five-year forecast of IT spending in the New Zealand market, by company size, from 2011 to 2015. The study includes a review of spending trends in 2010 and examines how these trends will evolve over the early part of the forecast period, including key investment drivers and how these differ based on company size. The aim of this study is to guide hardware, software, and IT services vendors on how to best target the lucrative but difficult-to-target SMB market by identifying upcoming areas of investment and key factors driving or impeding spending within the small and medium-sized segments.
"The key to success, for vendors that target the small and medium-sized business (SMB) sector, is in understanding that the biggest companies do not necessarily represent the biggest opportunities. Instead, it is about understanding and pursuing customers with the value of technology as an enabler of competitive advantage. These are the organisations that are less likely to reduce IT spending because of concerns about the economy and are often the heaviest investor in advanced technology," says Louise Francis, senior market analyst, IDC New Zealand.
List of Attachments | IDC Opinion | In This Study | Situation Overview | Future Outlook | Essential Guidance | Learn More
New Zealand IT Services and Industry Insights
New Zealand Intelligent Industries CIO Leadership Practice