This IDC study provides detailed spending splits on the European IoT market by 16 countries, by 10 vertical and the 4 key technology splits. The document also highlights key considerations for technology suppliers in this burgeoning and complex market as well as some of the drivers and inhibitors to growth throughout the forecast period.
"The Internet of Things is real in Europe and we now see traction from the vendor community as it seeks to monetize this significant opportunity for their business," said Lionel Lamy, Lead for the European IoT practice. "However, the market remains highly fragmented and vertical-specific use cases coupled with the spread of skills required — from software to hardware to connectivity and services — is making life difficult for anyone to claim a dominant or leadership position within this market. For this reason it is vital for any company to be part of an ecosystem of partners that can provide a comprehensive solution if it is to prosper. From the buyers' side, the key challenges remain in finding the right vendor that not only understands their specific needs but one that can create — often through partnerships — an end-to-end solution that delivers on the promises of IoT."