Analyst Profile
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Amy Konary
Research Vice President, Software Licensing, Provisioning, and Delivery

Team: Cloud Computing
Open Source
Pricing Strategies
Software as a Service
Software Business Strategies
Worldwide Software Research
Amy Mizoras Konary is a Research Vice President with IDC focusing on software pricing, licensing, provisioning, and delivery research. In this role, Ms. Konary is responsible for providing coverage of software go-to-market trends including volume license programs, evolving license models, global price management, and licensing technologies through market analysis, research and consulting. In her coverage of software maintenance, subscription, electronic software distribution and licensing technologies, Ms. Konary has been instrumental in forecasting future market size and growth. Ms. Konary was also the lead analyst for IDC's coverage of software as a service (SaaS) for eight years prior to focusing exclusively on pricing, licensing, and delivery.

Since Joining IDC in 1998, Ms. Konary has received a number of honors and awards, including IDC Research Quality Awards in 2000, 2001, 2002, and 2004, as well as IDC�s 2002 Analyst-of-the-Year. In 2005, Ms. Konary was honored with IDC�s James Peacock award for research excellence, IDC�s highest honor.

Ms. Konary has authored groundbreaking and award-winning research on many elements of software pricing and licensing, and is often quoted in the industry and business press. She is also a frequent speaker at high-level industry events and seminars around the world.

Prior to joining IDC, Ms. Konary worked in marketing at a mid-tier software provider. Ms. Konary holds a B.A. from Lehigh University, where she majored in Science and Technical Writing and minored in Environmental Science.

IDC Links more

"Mobile First" Business Models Challenge Traditional Application Vendors
Amy Konary
Mar 2013 - Doc # lcUS24046913      IDC Link
Developers of business applications are focusing innovation on ways that companies can take advantage of end-user connectedness and mobility. At a Salesforce.com event in Boston last week, CEO Marc Benioff made it clear that the company was ...
The Price Is Right? Microsoft Reduces Pricing on Office 365 and Azure Cloud Services
Connor G Sullivan, Amy Konary, Melissa Webster, Robert P. Mahowald
Mar 2012 - Doc # lcUS23417512      IDC Link
On March 14, Microsoft announced a reduction of up to 20% off the "E1-4" Enterprise price bracket for business users of its Office 365 cloud-based collaboration portfolio and similar price cuts across the 13 other Office 365 subscription ty ...

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The Coming of the 3rd Platform and What This Means for Software Business Models
Amy Konary, Robert P. Mahowald, Vanessa Thompson
May 2013 - Doc # 240918      Customer Needs and Strategies
This IDC study focuses on the rise of the 3rd Platform and the ways in which software business models will change as a result.: "The 3rd Platform is not just a technology revolution; it's also a customer revolution. As a result, exp ...
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IDC Competitive Market Insight: SAP Calendar 4Q12 Update
Mira Perry, Michael Fauscette, Amy Konary, Robert P. Mahowald, Mary Wardley, Christine Dover, Vanessa Thompson
May 2013 - Doc # 240828      Vendor Needs and Strategies
This IDC study provides market intelligence details for SAP from September 2012 to December 2012. Data on financial performance, sales highlights, and recent acquisitions sets the stage for a detailed examination of select products and d ...
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