Analyst Profile Detailed
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Amy Konary
Research Director, Software Pricing, Licensing, and Delivery
Team:
Open Source
Pricing Strategies
Software as a Service
Software Business Strategies
Software Pricing and Licensing
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Amy Mizoras Konary is a Research Director with IDC focusing on software pricing, licensing, and delivery research. In this role, Ms. Konary is responsible for providing coverage of software go-to-market trends including volume license programs, evolving license models, global price management, and licensing technologies through market analysis, research and consulting. In her coverage of software maintenance, subscription, electronic software distribution and licensing technologies, Ms. Konary has been instrumental in forecasting future market size and growth. Ms. Konary was also the lead analyst for IDC's coverage of software as a service (SaaS) for eight years prior to focusing exclusively on pricing, licensing, and delivery.
Since Joining IDC in 1998, Ms. Konary has received a number of honors and awards, including IDC Research Quality Awards in 2000, 2001, 2002, and 2004, as well as IDC’s 2002 Analyst-of-the-Year. In 2005, Ms. Konary was honored with IDC’s James Peacock award for research excellence, IDC’s highest honor.
Ms. Konary has authored groundbreaking and award-winning research on many elements of software pricing and licensing, and is often quoted in the industry and business press. She is also a frequent speaker at high-level industry events and seminars around the world.
Prior to joining IDC, Ms. Konary worked in marketing at a mid-tier software provider. Ms. Konary holds a B.A. from Lehigh University, where she majored in Science and Technical Writing and minored in Environmental Science.
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Back by Popular Demand, a Basic Maintenance Offering from SAP
Amy Konary
Jan 2010 - Doc # lcUS22162610
IDC Link
On January 14, 2010, SAP announced that it would bring back SAP Standard Support, priced at 18%, which the company said in July 2008 that it would eventually eliminate. The last year and a half has demonstrated a couple of things.· Today's ...
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Software vendors generally agree that traditional licensing models are no longer suitable in today's environment. The software market will move toward licensing models and practices that increase the predictability of vendor revenues, make it easier for customers to manage and comply with software license contracts, and clearly establish the business value of software.
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