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Scott Ellison
Vice President, Mobile and Wireless

Team: Digital Marketplace and New Media
IDC Predictions Team
Mobile and Wireless
Scott Ellison leads IDC’s analysis efforts on the mobile consumer digital marketplace including the mobile Internet; mobile content and entertainment; mobile app stores; mobile advertising; location-based services; the competitive dynamics among mobile operators, Internet-based companies, and content providers; and the rapidly evolving competitive landscape among major mobile ecosystems including Android, Apple, Blackberry, BREW, Symbian, webOS, and Windows.

A 20 year mobile industry veteran, Mr. Ellison began his mobile career in 1990 at the Personal Communications Industry Association (PCIA) in Washington, D.C. where he identified and evangelized the market opportunities offered by future 2G digital mobile services. His work there included lobbying Congress and the FCC for the 1.9 MHz spectrum re-allocation, as well as extensive work on the technical interconnection and numbering issues associated with mobile services.

In 1995 Mr. Ellison joined MCI where he negotiated local interconnection agreements associated with MCI’s introduction of CLEC services, testified in regulatory and legislative proceedings, and served as MCI’s local government affairs representative in the Pacific Northwest.

He later joined Destia in New York , where he headed a $10 million annual regulatory compliance program and associated compliance work leading up to Destia’s IPO and subsequent sale to Viatel. At Viatel Mr. Ellison headed the company’s global branding and internet communications efforts and worked extensively in the company’s London office.

In 2001 Mr. Ellison joined IDC where he founded three IDC analysis programs including Mobile & Wireless Entertainment, Wireless Business Network Services, and Mobile Data Services Qview.

He has won IDC’s Research Quality Award twice for individually authored research, and serves on the Advisory Board of the Mobile Giving Foundation. His media quotes and appearances include BusinessWeek, CTIA, Forbes, Mobile World Congress, NBC Nightly News, The New York Times, NPR MarketWatch, Reuters TV, USA Today, and The Wall Street Journal.

Mr. Ellison is based in IDC’s Silicon Valley area office in San Mateo, California.


IDC Links more

Apple iPad Offers a New Path for Media Innovation
Susan Kevorkian, Scott Ellison, Bob O'Donnell, David Daoud, Danielle Levitas
Jan 2010 - Doc # lcUS22185310      IDC Link
Apple's iPad inaugurates a new portable consumer electronics category, and extends Apple's already formidable leadership in the portable/mobile device market. iPad's price range — $499 for 16GB, $599 for 32GB and $699 for 64GB in Wi-Fi enab ...
Mobile Wallets: Silicon Valley Perspectives from the MIT/Stanford Venture Lab
Scott Ellison
Oct 2009 - Doc # lcUS22053509      IDC Link
This past Tuesday evening I moderated a panel discussion at Stanford's Graduate School of Business hosted by the MIT/Stanford Venture Lab, titled "Mobile Wallet: Can Your Phone Replace Your Wallet?" My panelists included PayPal, Obopay, Bli ...

Analyst Research more

Consumer Predictions 2010: A New Day, A New Decade, Is Dawning
Danielle Levitas, Elizabeth Curtis, Greg Ireland, Jonathan Gaw, Karsten Weide, Lewis Ward, Richard Shim, Scott Ellison, Susan Kevorkian, Amy Lind, Bob O'Donnell, Irene Berlinsky
Feb 2010 - Doc # TB20100204      Event Proceeding
A year ago, most of us felt the sky was falling. But things are more stable today and many regions and products and service segments are showing growth in consumer IT spend. Demand for consumer electronics in 2009 proved to be ...
4Q09 Mobile Apps Storefront Update: Apple Apps Store Leads Innovation; Google Android Market Accelerating Fast; and Nokia Ovi Store Shows Solid Momentum
Scott Ellison
Dec 2009 - Doc # 221270      Industry Development and Models
This IDC study examines major developments in the mobile applications and mobile storefronts spaces in 4Q09 and discusses key predictions and dynamics for 2010. Mobile applications and their associated storefronts are now a per ...
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Appearances

Consumer Predictions 2010: A New Day, A New Decade, Is Dawning
Framingham, MA United States
February 04, 2010

The Internet Reaches Late Adolescence. What Will It Be When It Grows Up?
Framingham, MA United States
December 10, 2009

The ABCs of Mobility: Consumer Media, Entertainment, and Internet
Framingham, MA United States
November 19, 2009

IDC at CTIA Wireless 2009
San Diego, California United States
October 08, 2009