Analyst Profile Detailed
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Mette Ahorlu
Consulting Director, European Business and Enterprise Solutions
Team:
EMEA Services
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Mette Ahorlu is consulting director for IDC's European Software and Services Group. She provides research and consulting services primarily to IT services vendors and investment banks.
Ahorlu is responsible for the coordination of resources and manpower, analysis of research findings, and client liaison for projects, from initial meeting and definition of objectives to conclusion, and has more than 12 years' experience in her field and over 20 years of experience in the industry.
Ahorlu's work with IT vendors focuses on growing their businesses, global sourcing, strategies for addressing new markets or segments, and analyzing end-user behavior. She has worked on analyzing the strategies of leading IT vendors, advising on business plans, and providing market information for investment banks. Ahorlu worked for IDC Nordic in telecoms and later services for almost 10 years until joining the European services team in 2005.
Prior to joining IDC, she worked for Ericsson in Denmark and UNI-C, the Danish University Computing Center. She holds a master's degree in comparative literature from Copenhagen University.
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Vendors see the Nordic public IT market attractive since it is large and not subject to little international fluctuations or other economic changes. But it is a difficult market strongly influenced by political decisions: though little money is dedicated from country government the agenda is politically influenced – and standardization recommendations guide the choices that are still made locally.
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