Analyst Profile
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Giuliana Folco
Research Vice President, European Industry Solutions

Team: EMEA Industry Solutions
Vertical Markets Worldwide
Giuliana Folco joined IDC in Italy in 1997 as senior analyst for the IDC European Vertical Markets Expertise Center. She has held a number of positions in the European Vertical Markets, today Industry Solutions Group, and was appointed research Vice President in February 2007.

With her experience in vertical market and SME analysis and consulting, Folco has developed a strong knowledge of industry dynamics, business requirements, pain points, and vertical-specific implications on IT demand. She also focuses on demand for solutions by key implementation area and go-to-market models for key verticals at major IT vendors.

Folco is the author of several cross-vertical IT studies and has been responsible for major consulting projects around Western European vertical market and SMEs. Folco has a degree in economics from the Bocconi University in Milan (Italy), majoring in operational research.

IDC Link


Seven Characteristics of the Small European Enterprise in 2020
Bo Lykkegaard, Giuliana Folco
Apr 2013 - Doc # lcDK24092113      IDC Link
The rise of social networks, cloud computing, and smart mobile devices has strongly impacted software for small businesses in Europe and they can now subscribe to online accounting applications as well as other business software. Business o ...

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Pivot Table: Worldwide Retail IT Spending Guide, Version 2, 2011–2016
Leslie Hand, Robert Parker, Nina Bonagura, Ivano Ortis, Giuliana Folco, Gary Koch, Christopher Holmes, Roman Maceska, Craig Simpson, Alejandro Florean, Chin Boon Lim, Ricardo Villate, Roberto Gutierrez
Apr 2013 - Doc # GRI240787      Pivot Table
This IDC Retail Insights Pivot Table presents our best estimates and forecasts for the worldwide retail IT opportunity. This Pivot Table provides IT spending forecasts for the following subindustries: apparel and accessory stores; automo ...
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Worldwide Enterprise Black Book Query Tool, Version 4, 2012
Stephen Minton, Ted Dangson, Giuliana Folco, Gary Koch, Pavel Roland, Thomas Dyer, Oscar Guzman, Natasha Menon
Apr 2013 - Doc # 240683      Pivot Table
This IDC Pivot Table is the Version 4, 2012, release of IDC's Worldwide Enterprise Black Book, covering new and updated forecasts for enterprise IT spending in major countries and all regions around the world. Business IT spending ...
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Appearances

IDC Predictions 2013: SMB - Impact of Changing Priorities, Preferences, Challenges
United States
January 24, 2013

IDC Predictions 2012: SMB - Shifting Priorities Will Mean New Opportunities/Challenges for Technology Providers
Framingham, MA United States
January 19, 2012