Associate Vice President, PCs, Systems & Infrastructure Solutions, CEMA
EMEA Enterprise Servers
EMEA Personal Computing.
Stefania Lorenz joined IDC in 2001. She currently holds the position of research director in the systems and infrastructure solutions group, in which she covers personal computing and server markets in Central and Eastern Europe, the Middle East, and Africa (CEMA). Lorenz applies her considerable leadership and research experience in overseeing the collection of data for both quarterly trackers and annual studies. She helps lead a team in analyzing PC market trends, profiling key players, scrutinizing socioeconomic influences, and forecasting shipment volume and value.
Before moving to IDC's CEMA headquarters in 2004, Lorenz served as a research manager in IDC’s EMEA personal computing team. In addition to supervising the workstation quarterly tracker for Western Europe and analyzing PC markets for other quarterly trackers, Lorenz managed a series of studies on thin clients and created annual reports covering the German PC market. She also handled quarterly qualitative reports for the countries of Central and Northern Europe (Germany, Austria, Switzerland, Belgium, the Netherlands, Sweden, Norway, Finland, and Denmark), with special emphasis on the changing nature of technology in the European PC arena.
Prior to joining IDC, Lorenz spent four years working as a senior research analyst for Context, where she became deputy team leader, responsible for pricing research on Unix servers and workstations across Europe, the U.S., Japan, and Singapore.
Lorenz has a BA honors degree in international marketing, as well as an HND in business and finance. As part of her BA honors program, she studied international marketing and business, business strategy, and German.
Stefania Lorenz's experience and expertise are widely recognized, and she is frequently quoted in various publications, including the Financial Times, ComputerPartners, ComputerWoche, and PC Welt.