Research Director, IDC Korea
Team: Asia/Pacific Software Team
Soonyul Chang, the Research Director of IDC Korea, is responsible for the entire Korea ICT research groups including Enterprise, Personal media and Telco & communications. He joined IDC as a consulting manager and had been a leader of enterprise research group since he transferred from the consulting group.
Besides managing research and assuring quality information delivery to clients, he was also instrumental in driving research on the evolution of the new IT ecosystem model, such as a cloud computing and ICT convergence industry area. In addition, Mr. Chang is frequently quoted in major newspapers as well as invited in many IT events as keynote speaker.
Prior to joining IDC, Mr. Chang was the Director of Consulting in EarlyExit for two years. His role was to identify, develop business strategy and fund the potential technology start-up companies; accelerate them to market; and prepare them for exit, and provide market research to define clients¡¯ potential market and develop their new business model. Prior to joining EarlyExit, Mr. Chang had managed a two-way business gateway between the U.S. and Korea as business-developing director of Korean Software Incubator (KSI), whose main role is to search, assess, develop, and provide facilities to enable small-and medium-sized Korean technology companies to launch their products and services in the U.S. market.
He has received a B.A. degree in Management Information System from the San Jose State University in San Jose, California.
Asia/Pacific (Excluding Japan) Big Data and Analytics 2013 Top 10 Predictions
Craig Stires, Daniel-Zoe Jimenez, Kathy Pan, Soonyul Chang, Shayum Rahim, Claus Mortensen, Suchitra Narayan
Dec 2012 - Doc # AP2670126U Top 10 Predictions
This IDC study presents the top 10 predictions for big data and analytics in Asia/Pacific (excluding Japan), or APEJ. With 2013 showing tremendous focus on competitive differentiation for organizations, IDC expects increased adoption of ...purchase document
Korea Online Advertising 2012–2016 Forecast and Market Analysis: Understanding the Role of Ad Networks
Claus Mortensen, Audrey Heng, Harish N. Taori, Soonyul Chang
Oct 2012 - Doc # AP6684906U Market Analysis
This IDC study provides an overview of Korea's online display advertising market and explores the role of online advertising networks. In Asia/Pacific, ad networks are in their infancy in most markets, and many publishers and advertisers ...purchase document