Associate Vice President, Consulting, IDC’s European Software Group
Sureshpal Singh Puarr is Associate Vice President, Consulting for IDC’s European Software Group. Based in Frankfurt, Suresh works with IDC’s clients to understand and define their specific requirements so as to tailor custom solutions that support their business needs.
Suresh has consulted on behalf of numerous global and regional vendors across Europe and Asia/Pacific and has considerable experience in developing and leading custom projects that support planning, measurement and go-to-market activities. Examples of topics addressed in these projects include market segmentation, corporate buyer behaviour; competitive analysis and differentiation; ISV, SI and Service Provider profiling, as well as re-aligning partner programs for the 3rd platform. In addition to these areas, Suresh focuses on driving IDC’s 3rd platform maturity model related engagements in Europe particularly in the areas of Big Data and Cloud.
Prior to joining IDC’s European team, Suresh worked with IDC's Asia Pacific regional team for more than a decade based in Singapore and Shanghai. During his tenure at IDC Asia Pacific, Suresh held various positions the last of which was managing IDC’s regional consulting and channels research teams. Before joining IDC, Suresh worked at Samsung Data Systems Asia and focused on market development and alliance management.
Suresh holds a Bachelor's degree in Cell and Molecular Biology from the National University of Singapore as well as a Master's degree in Business and Information Systems from Strathclyde Graduate School of Business, Scotland.