Group Vice President, Executive Advisory Strategies
Rich Vancil is IDC's Group Vice President, Executive Advisory Strategies. He leads IDC's research and global outreach that focuses on providing senior technology marketing and sales executives with insights and guidance to improve the productivity and efficiency of their organizations.
Rich started the Executive Advisory Group for IDC with the 2003 introduction of the CMO Advisory Research service, focusing on analysis of marketing investments and key marketing performance indicators across the worldwide IT vendor community. The Executive Advisory Group includes practice areas for CMO's and Marketing Operations executives and Sales and Sales Operations executives. Rich is a frequent speaker at IT industry and marketing executive forums where he presents his views on trends in technology marketing trends and best practices to improve operational efficiency. His work has been quoted in leading marketing publications such as B2B, CMO Magazine and CRM Magazine.
Rich has 25+ years of high technology marketing experience as a both a researcher and market practitioner. In the technology market research arena, Rich worked for The Ledgeway Group as one of the first ServiceTrends program researchers, covering the IT services sector. Following Ledgeway’s acquisition by Dataquest in 1990, Rich held roles in sales and marketing for Dataquest.
As a marketing practitioner, Rich has been the "chief marketer" for several early-stage information technology companies. He was VP of Marketing at Individual, Inc. the on-line news service, where he lead marketing and contributed to company growth from 20 employees through Individual's IPO in 1996. He was VP of Marketing and later COO at Shareholder.com; a provider of managed web services for investor relations. Rich was also CMO at Tilion, Inc. a provider of supply chain visibility solutions.
Rich has a B.A. from Connecticut College and an MBA from Harvard Business School. In 2004, Rich was selected as IDC's James Peacock Memorial Award recipient, IDC's highest research honor. In 2005 and 2006 Rich was named one of the "Top 100 Most Influential" people by B-to-B Magazine.
Follow Rich Vancil on Twitter.Team: Cloud Computing, CMO Advisory Service, Directions 2016 Boston/MA, Directions 2016 San Jose/CA, Executive Advisory Group,
IDC’s Worldwide Marketing and Intelligence Taxonomy, 2016: Guidelines for Resource Allocation and Organization
Andrew LeClair, Gerry Murray, Kathleen Schaub, Richard Vancil
May 2016 - Doc # US40740016 Taxonomy
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for sales, marketing, and finance executives to better demonstrate fiscal management capabilities to C-level executives and to imp ...purchase document
Customer Centricity and the CMO: An Interview with 10 CMOs
Kathleen Schaub, Richard Vancil
Mar 2016 - Doc # US40370315 Insight
This IDC Insight contains interviews with 10 marketing heads from a range of company sizes and business models for their views on customer centricity. This perceptive group offers observations on the growing importance of customer centri ...purchase document