Group Vice President, Executive Advisory Strategies
Rich Vancil is IDC's Group Vice President, Executive Advisory Strategies. He leads IDC's research and global outreach that focuses on providing senior technology marketing and sales executives with insights and guidance to improve the productivity and efficiency of their organizations.
Rich started the Executive Advisory Group for IDC with the 2003 introduction of the CMO Advisory Research service, focusing on analysis of marketing investments and key marketing performance indicators across the worldwide IT vendor community. The Executive Advisory Group includes practice areas for CMO's and Marketing Operations executives and Sales and Sales Operations executives. Rich is a frequent speaker at IT industry and marketing executive forums where he presents his views on trends in technology marketing trends and best practices to improve operational efficiency. His work has been quoted in leading marketing publications such as B2B, CMO Magazine and CRM Magazine.
Rich has 25+ years of high technology marketing experience as a both a researcher and market practitioner. In the technology market research arena, Rich worked for The Ledgeway Group as one of the first ServiceTrends program researchers, covering the IT services sector. Following Ledgeway’s acquisition by Dataquest in 1990, Rich held roles in sales and marketing for Dataquest.
As a marketing practitioner, Rich has been the "chief marketer" for several early-stage information technology companies. He was VP of Marketing at Individual, Inc. the on-line news service, where he lead marketing and contributed to company growth from 20 employees through Individual's IPO in 1996. He was VP of Marketing and later COO at Shareholder.com; a provider of managed web services for investor relations. Rich was also CMO at Tilion, Inc. a provider of supply chain visibility solutions.
Rich has a B.A. from Connecticut College and an MBA from Harvard Business School. In 2004, Rich was selected as IDC's James Peacock Memorial Award recipient, IDC's highest research honor. In 2005 and 2006 Rich was named one of the "Top 100 Most Influential" people by B-to-B Magazine.
Follow Rich Vancil on Twitter.Team: CMO Advisory Service, Directions 2015 Boston/MA: All participating Analysts, Directions 2015 Boston/MA: Analysts speaking, Directions 2015 San Jose/CA: All participating Analysts, Directions 2015 San Jose/CA: Analysts speaking, Executive Advisory Group,
IDC MaturityScape: Content Marketing Operations
Sam Melnick, Kathleen Schaub, Richard Vancil
Jan 2015 - Doc # 253460 Industry Development and Models
This IDC study presents IDC's Content Marketing Operations MaturityScape framework, which identifies the stages, critical measures, outcomes, and actions required for companies to effectively develop global content marketing competency. ...purchase document
Ten CMOs on Tenure, Turmoil, and Transformation
Kathleen Schaub, Richard Vancil
Dec 2014 - Doc # 253380 Insight
This IDC Insight interviews 10 marketing heads from a range of company sizes and business models for their views on the current and future state of the tech chief marketing officer (CMO) role. Each of these leaders had been in their role ...purchase document
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