Research Manager, User Research, EMEA
EMEA Local Research and Consulting Expertise
As a research manager for IDC CEMA's End-User Research group, Alexandrina Boariu is responsible for managing EMEA end-user research projects throughout the full project cycle. Her duties includes sample design, questionnaire development, statistical data analysis, and reporting to clients. In this role, she frequently liaises with IDC's analysts and consultants, market research suppliers, and external clients.
Alexandrina is based in IDC's London office. Before joining IDC CEMA in November 2010, she spent five years leading B2B and B2C primary research projects and managing IDC Canada's B2B IT panel. Before that, she spent another two years as a research analyst with IDC's global Software Business Solutions group, conducting software research and writing research reports.
Prior to joining IDC, Boariu held a marketing research position with a publishing company based in New York City. Before that, she worked as a graduate research assistant for Eagleton Institute of Politics, a research and public service unit of Rutgers, The State University of New Jersey.
Alexandrina Boariu received her BA in sociology from Babes-Bolyai University of Cluj-Napoca, Romania and attended a postgraduate sociology program at Rutgers, The State University of New Jersey, for two years. In addition to her native Romanian, she speaks fluent English and conversational French.