Research Director, Leasing and Pricing Evaluation Services
Directions 2012 (U.S) Participating Analysts
IT Advisory Tools Team
William Roch is a Research Director for the Leasing Evaluation Service, responsible for analyzing EMC, IBM, Hewlett-Packard, Hitachi Data Systems (HDS), and Sun storage products and projecting their primary and secondary market values. Primary vehicles for disseminating this information are the Residual Value Reports, which provides clients with critical information on residual value and market analysis.
In addition, Mr. Roch is the Research Director for the Storage Pricing Service which provides clients with tactical pricing information on a wide range of mid-range and enterprise storage equipment. Areas of the storage market covered include both modular and monolithic storage arrays, SAN infrastructure, tape libraries and storage management software.
With over twenty-years of experience in the technology business, Mr. Roch has held a variety of sales, marketing, and general management positions with companies including IBM, Memorex, Cambex Corporation, and a number of system integrators. He also has extensive experience in the leasing industry, having held senior management positions with both captive and independent lessors. Mr. Roch received a B.S. in Engineering Science from Washington University, St. Louis.