Senior Research Analyst, Quantitative Research Group
Team: Custom Solutions
IDC Predictions Team
Holly Brown joined IDC's Quantitative Research Group in February 2005 as a Senior Research Analyst. In her role, Holly works on demand-side project design and management while developing advanced analysis opportunities with demand-side data. Holly has worked on a variety of projects conducting statistical analyses to identify and explore data trends at a deeper level, including cluster analysis, regression analysis and price point analysis.
The Quantitative Research Group, situated within the Global Research Organization (GRO), works with IDC analysts worldwide on their demand-side projects and market models to improve the accuracy, credibility and timeliness of IDC's forecasts and market analysis.
Holly comes to IDC after five years of experience working for a Marketing Research firm at the vendor level where she acted as Director of Research and lead the companys Quantitative Research efforts.
Business Strategy: At Hand Versus In Hand — Will Consumers Have the Upper Hand in the 2012 Holiday Showroom Showdown?
Greg Girard, Holly Brown
Nov 2012 - Doc # GRI237839 Business Strategy
This IDC Retail Insights report notes that some 48 million shoppers will use their smartphones in stores as they shop for the winter holidays this year. They'll check prices, read product reviews, and look at other products. These "showr ...purchase document