Senior Research Analyst, Quantitative Research Group
Holly Brown joined IDC's Quantitative Research Group in February 2005 as a Senior Research Analyst. In her role, Holly works on demand-side project design and management while developing advanced analysis opportunities with demand-side data. Holly has worked on a variety of projects conducting statistical analyses to identify and explore data trends at a deeper level, including cluster analysis, regression analysis and price point analysis.
The Quantitative Research Group, situated within the Global Research Organization (GRO), works with IDC analysts worldwide on their demand-side projects and market models to improve the accuracy, credibility and timeliness of IDC's forecasts and market analysis.
Holly comes to IDC after five years of experience working for a Marketing Research firm at the vendor level where she acted as Director of Research and lead the companys Quantitative Research efforts.
Team: Custom Solutions, IDC Predictions Team,
Business Strategy: Green Lights and Bright Red Lines — Relevancy and Privacy Challenges for 2014
Greg Girard, Holly Brown
May 2014 - Doc # RI248179 Business Strategy
This IDC Retail Insights report discusses revenue, profit, and customer loyalty risks in customer engagement strategies based on the common wisdom assessment of consumers' disposition to trading privacy for relevance — the downside risk ...purchase document