Ullrich Loeffler is the Country Manager for IDC New Zealand. Prior to moving into this position, Ullrich spent 3 years in IDC's software team across Australia and New Zealand, where he provided ongoing analysis on software trends in the South Pacific Region.

Most recently, Ullrich held the role of Program Manager Software where he was responsible for the management, coordination and further development of the software research programs across Australia and New Zealand. In addition, Ullrich took over the Program Manager role for the New Zealand Services business in 2008.

In his current position of Country Manager, Ullrich is responsible for the overall business management and the ongoing development of consulting engagements, strategic analysis, product development and business planning advisory services to IDC clients across the full range of ICT platforms.

During his time at IDC, Ullrich has been a regular speaker at IDC and industry events across Australia and New Zealand and he is frequently quoted in IT and trade publications throughout the Asia/Pacific region.

Prior to joining IDC, Ullrich worked in project management for sales and marketing for several international companies in Germany and New Zealand. He holds a masters degree in Business/Economics with majors in Industrial Economics, Industrial Management and Marketing.