Alys Woodward is research director for European Business Analytics, Enterprise Collaboration, and Social Solutions at IDC. This broad remit covers business analytics (includes data integration, data quality, BI tools, and analytic applications), Big Data analytics, enterprise collaboration, content management, and the social Web. She conducts market research, analysis, and consulting on go-to-market strategies, end-user requirements, vendor business models, partner strategy, and end-user experiences.

Ms Woodward is a dynamic and experienced public speaker and has hosted events and delivered keynotes across a wide range of topics including "Five Ways to Ensure BI Success," "The Business Value of Information," and "How to Get Started with Big Data," with engagements in cities including Amsterdam, Copenhagen, London, Moscow, Oslo, and Tel Aviv.
 

Ms Woodward has worked in the business analytics space since 1995, and became an industry analyst in 2003. She gained a BSc honors degree in physics from the University of Manchester, in the U.K., and holds the Chartered Institute of Marketing postgraduate diploma.
 

Follow Alys on Twitter here: http://twitter.com/alyswoodward

Listen to Alys Woodward discuss ‘Splunk's Expansion Across Europe’ on Audioboo