Associate Research Director
Melissa Chau is an Associate Research Director with IDC’s Worldwide Mobile Device Trackers, the research group involved in building IDC's successful research tracker programs and producing core market data used across all of IDC's research reports and consulting projects.
Based in Singapore, Melissa leads the research and operations of IDC’s Quarterly Mobile Phone Tracker as well as program and business development. She also supports the Worldwide Tablet, Wearable Device, and Smart Connected Device Tracker programs. In these areas, she and her team are responsible for sizing and forecasting the mobile device markets on a quarterly basis, engaging with IDC's regional and country analyst teams across over 75 countries globally.
Melissa has been with IDC since 2004, with experience across several teams and locations, including IDC Asia/Pacific's Mobile Devices group in Singapore, and the Publishing Services and Technology team in Beijing. Melissa regularly appears in print and on TV as a guest commentator, including on networks such as BBC, CNBC, CNN, Bloomberg, and Al Jazeera.
Prior to IDC, Melissa has also worked in IT, editing, and analysis-related fields in China, Taiwan, and Canada, respectively. Melissa holds a bachelor’s degree in commerce from the University of Alberta’s School of Business in Canada, majoring in international business.Team: Directions 2016 San Jose/CA,
IDC's Worldwide Mobile Phone Tracker Taxonomy, 2016
Melissa Chau, Navina Govindaraj, Ryan Reith, Simon Baker, Francisco Jeronimo, Kiranjeet Kaur, Susana Santos, Natalia Milko, Steve Yang, Xiaohan Tay, Anthony Scarsella, Krista Collins, Nabila Popal, Jensen Ooi, Masahiro Katayama, Leonardo Bueno Munin
May 2016 - Doc # US41247616 Taxonomy
This IDC study provides a comprehensive overview of and definitions for mobile phones. The definitions provided in this document represent the scope of IDC's mobile phone research. This taxonomy outlines market segmentations and measurem ...full document read | download pdf