Analyst Profile
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Robert Burbach
Senior Analyst, Survey & Analysis
Team:
Canada Research
Canadian Consumer Team
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Robert Burbach is a senior analyst for IDC Buyer Behaviour Practice, which covers technology buying behaviour patterns in Canada across enterprise, small business and consumer markets. He also is a senior analyst for Consumerscape360 in Canada, and examines Canadian consumer technology ownership and trends in context with 30 other countries. In addition, he also designs, analyses and manages syndicated and custom research projects as part of the Survey and Analysis Group in IDC Canada.
With over 20 years of market research experience across a number of sectors, Mr. Burbach possesses a broad understanding of the buying behaviour of Canadians consumers and businesses.. A particular area of expertise is in the use of advanced analytical analysis to primary market reserach studies and its application to very large customer databases maintained by enterprises.
Prior to joining IDC, Mr. Burbach was a senior associate for The Strategic Counsel. He provided senior level consulting and research services for a variety of firms across multiple industry segments including: technology, media, financial services, government and retail. He was senior manager of market research at Bank of Montreal – where he gained experience in retail banking, wealth management, brokerage, insurance, and corporate-wide strategic initiatives. Additional market research experience came from the NPD Group and Angus Reid Group. Mr. Burbach’s work included a wide range of studies examining buyer behaviour for business and consumers. This included ad-hoc and syndicated studies examining buyer behaviour for consumers and business.
Mr. Burbach graduated with an MBA in international finance and marketing from the SASIN Graduate School of Business, Bangkok, Thailand. In addition, he has a bachelor of mathematics degree from the University of Waterloo, and a BA with high distinction from Ambassador College in Pasadena, California.
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