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Caroline Dangson
Research Analyst, Collaboration and Social Strategies

Team: Digital Marketplace and New Media
Caroline Dangson is a research analyst forecasting opportunities and challenges for both vendors and buyers of enterprise collaboration and social software. In this role, Ms. Dangson reports on the market impacts of social software on traditional collaborative applications. She also explores the cultural and operational transformation required for businesses to realize the full value of social software investments. Prior to covering collaboration and social software solutions, Ms. Dangson analyzed trends in consumer social media and online advertising for IDC's Digital Marketplace: Media and Advertising service. Ms. Dangson has been quoted numerous times in the media, including Wall Street Journal, USA Today, Reuters, CNNMoney.com, Computerworld and PC World.



Follow Caroline Dangson on Twitter.

Prior to her analyst role, Ms. Dangson worked in marketing at IDC to promote and support 40 subscription services in the Mobility, Computing, Consumer Markets, and New Media and Worldwide Telecommunications research groups. Her work was instrumental in the successful launch of IDC's Digital Marketplace: Media and Entertainment and Digital Marketplace and New Media Watch programs.

Before joining IDC, Ms. Dangson served as a research coordinator for Harvard Medical School’s Department of Psychiatry. In this role, Ms. Dangson administered a battery of cognitive assessments to patients to gather and analyze data for research studies sponsored by the National Institute of Mental Health. Ms. Dangson also has work experience in the media as a writer and producer for FOX8 WGHP-TV News in North Carolina. As a producer, Ms. Dangson directed FOX8's entire one-hour morning newscast from start to finish.

Ms. Dangson graduated with highest honors from the University of North Carolina at Chapel Hill where she earned a Bachelor of Arts degree in Journalism and Mass Communication.


IDC Links more

Dreamforce 2009: "Sales Cloud 2" and "Service Cloud 2" Ride on Game-Changing Collaboration Metaphor — "Chatter"
Mary Wardley, Robert P. Mahowald, Caroline Dangson
Nov 2009 - Doc # lcUS22090309      IDC Link
For perhaps one of the first times in our tenures as an analysts, we are not morally opposed to a software company liberally announcing that they have announced a game-changing technology and renamed their market segment. On November 18th, ...
DST Breathes Confidence Into Facebook, Buying the Company Time
Caroline Dangson
May 2009 - Doc # lcUS21856309      IDC Link
Facebook can breathe easier now that it has secured $200 million from Digital Sky Technologies (DST), a leading global investment group in the Russian and Eastern European markets. During a conference call to announce the news on May 26, Fa ...

Analyst Research more

Worldwide Information Access, Analysis, and Management Software 2010 Top 10 Predictions
Susan Feldman, Melissa Webster, Dan Vesset, Caroline Dangson, Henry D. Morris, Brian McDonough
Jan 2010 - Doc # 221579      Top 10 Predictions
This IDC study presents 10 predictions for the information access, analysis, and management software market in 2010. 2010 could well prove to be a seminal year for information access, analysis, and management software market. T ...
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The State of Social Business: 2009 Survey Results
Caroline Dangson, Michael Fauscette, Robert P. Mahowald
Dec 2009 - Doc # 221383      Survey
The IDC study outlines the use of social media for business purposes. IDC's Social Business Survey confirmed that consumer social networks such as Facebook and LinkedIn continue to dominate business use, although the gap ...
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Appearances

The Internet Reaches Late Adolescence. What Will It Be When It Grows Up?
Framingham, MA United States
December 10, 2009

Lifestyle of the Online American Social Networker
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October 02, 2008