David Bradshaw is research manager for software and services in Europe, and his focus of research is on the relationship between software (especially but not exclusively business applications) and IT services. His research streams include software/service ecosystems, software as a service and software delivery models.

Prior to joining IDC he had a long and varied career at Ovum, including as principal analyst in Ovum's Software Group, practice leader for CRM, VP of consulting for North America, principal consultant in convergence markets (such as unified communications and contact centers), and service manager of computing services in Europe. Before becoming an analyst, Bradshaw was a market researcher and a technology journalist/editor.

Bradshaw holds an MBA from City University London and bachelor's degree in physics from Oxford University. He is a full member of the Market Research Society.

Follow David on Twitter here: http://twitter.com/SaaSEurope