Analyst Profile
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Michael DeHart
Director, ConsumerScape 360 and Consumer Primary Research
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In his role as Director, ConsumerScape 360° and Consumer Primary Research, Michael DeHart is responsible for best practices and methodological expertise across all research engagements for the Consumer, PCs, Broadband, & Digital Marketplace practice groups. Additionally, Michael has complete ownership and oversight for IDC’s ConsumerScape 360° product and report series – a best in class global consumer electronics market segmentation service, as well as strategic management and vision for the Digital Living Panel – IDC’s in-house consumer research panel. Concurrent with the above responsibilities, Michael also acts as a primary consultant/strategic advisor on a wide array of major strategy consulting projects and custom research engagements.
Michael holds a Bachelor’s degree in Mathematics as well as an MBA and brings a wealth of experience, having held independent consulting positions as well as senior level quantitative positions at a variety of market research and consulting agencies, managing projects in fields ranging from market research, applied sciences, financial services, high technology, gaming, entertainment, retail, social services/non-profits, and CPG. Michael has managed projects and accounts for Fortune 500 companies in research areas such as market segmentation, A&U studies, brand/product trackers, brand management, competitive analysis, product feature optimization, advertising message testing/mix modeling, price sensitivity models and ROI models, among others.
Michael brings a rare blend of abilities including advanced statistical modeling/marketing sciences, panel management and strategy, and online survey methodologies to his wealth of practical experience. It is precisely this blend of skill sets that affords Michael the ability to not only manage and perform complex research, but to inform key strategic recommendations and insights in industry specific terminology.
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