Group VP, Global Go-to-Market & Sales Enablement Services
Team: Custom Solutions
Directions 2014 Boston/MA: Participating 1-1 Analysts
Directions 2014 Santa Clara/CA: Participating 1-1 Analysts
Laura Nurzynski is the group vice president for IDC Go-to-Market Services (GMS) group — a global team of content-based marketing consultants dedicated to helping our clients leverage relevant IDC content and custom multi-media services in their sales, channel,and marketing programs. She creates strategic co-branded programs for IDC clients and has developed a strong network of world leading media companies and interactive creative agencies, to deliver high-performance, content-based marketing programs. The programs she and the team deliver are regularly extended to the global market but with strong localized asets. In addition to her integrated and mulitmedia program expertise, she brings more than 20 years of project management and customer service experience related to the creation, management, and delivery of IDC client marketing programs. Her regular clients include SAP, Microsoft, HP, IBM and many other Fortune 100 as well as emerging technology industry leaders.