Associate Market Analyst, Telecommunications, IDC Australia
Asia/Pacific Services Team
Tafadzwa Marasha is an Associate Market Analyst with IDC Australia's Telecommunications group. He tracks, analyses and forecasts the networking equipment market; particularly switches, routers and wireless local area network (WLAN) components, across Australia and New Zealand. In addition to this main role, Tafadzwa also provides secondary support for custom projects within the ANZ Telecommunications group.
Prior to his current role, Tafadzwa researched the business process outsourcing (BPO) and channels domains in Asia/Pacific. In his BPO role, he reviewed buying trends, competitive positioning, and future direction for the market. Within the Channels practice, he engaged in primary and secondary research specialising in helping vendors optimise or expand their channel coverage and engagement.
Tafadzwa graduated from the Singapore Management University with a double major in Information Systems and Business Management.